Movement Music Festival
JARS Cannabis was a 2022 sponsor for Movement Electronic Music Festival and Breakaway Music Festival - so as the creative, my job was to lead the art direction and create the activation design. This included the tent, merch, coloring pages, temporary tattoos, and digital/print ads surrounding JARS’s involvement in the festival and in retail stores. I illustrated the linework images that served as the base for our festival visuals as well as prepared the tent panels, archway, and 3D word wall for print. The merchandise sold was the highest recorded merch profit in JARS history.
Service
Activation, Print, Digital & Web
Client
JARS Cannabis
Year
2022
Movement '22
Tent Panels
The overall creative covers the walls and floor of the tent, immersing every attendee that walks inside. By creating art that celebrates cannabis, I aim to reduce negative stigmas facing the marijuana industry. The wall scapes also provide photo opportunities that create consumer generated content and brand exposure for JARS.
